Japanese fragrance AI service SCENTMATIC KAORIUM, selected as lifestyle trend 2023 in global digital magazine STIR

What's KAORIUM? Read scents, smell words; A journey of fragrance discovery that ignites the olfactory imagination. Finding a perfume is a challenge. Fragrances are hard to grasp, and expressing our preferences can be tough. KAORIUM by SCENTMATIC is an entirely novel approach to fragrance exploration that decodes the enigmatic world of scents and helps people discover new fragrances intuitively through language. Harnessing state-of-the-art technology, our mission is to deliver olfactory moments of delight. When a scent is placed on the coaster, the impression of the scent is visualized in words. By expressing sensory perceptions through language, scents that were once difficult to discern become more clearly perceivable. (Graphic: Business Wire)

STIR is an award-winning global media house and curatorial agency. It is a multi-faceted organisation, with digital and physical platforms, that was founded in 2014 to stir up creative thought, practice, discourse and industry while promoting, propagating and fostering creativity and innovation in the fields of design, architecture, art, and creative technology across the globe. It is grounded on breaking barriers and transcending boundaries across disciplines and geographies to remain in sync with our contemporaneity and aware of our contribution to what comes NEXT. (Graphic: Business Wire)